Nelina Petkova, graphic designer

Campaigns, brand identities and motion for fintech, e-commerce and lifestyle brands. Based in Sofia.

About me

Designing visuals that look good and work hard for the brand.

I’m a graphic designer with a Bachelor’s in graphic design and a Master’s in digital marketing. Today I design multi-market campaigns at ActivTrades: static and animated banners, landing pages, email and print. Before that I worked in-house at an online grocery store, a casino-games studio and an educational publisher.

5⁺Years designing

9Brands in this portfolio

4In-house roles

WHAT I DO

Ad campaigns

Static and display banners across sizes, markets and languages.

Motion

Short animated ads and reels for Performance Max and social.

Branding

Logos, palettes, packaging and full social identities.

Digital & UI

Landing pages, newsletters and interface assets.

Social media

Feeds, stories and post series built for engagement.

EXPERIENCE & EDUCATION

Work · latest first

Jun 2025 – Now
Graphic Designer
ActivTrades · Sofia
Ad campaign banners, brand materials, presentations and short motion videos, with occasional UI/UX and landing page work.
Current
Jul – Sep 2024
Multimedia Designer
Euro Games Technology · Sofia
Game interfaces and digital assets for a casino gaming company.
Nov 2022 – May 2024
Graphic Designer
Ebag · Sofia
Promotional campaigns with the marketing team, consistent brand messaging across departments, and assets for product launches.
Feb 2021 – Jan 2022
Multimedia Designer
Prosveta Libri · Sofia
Engaging multimedia for an online textbook platform, designed to make learning easier.

Education · latest first

May – Aug 2024
UI/UX Design
SoftUni Creative
May – Aug 2024
Digital Marketing
SoftUni Digital
Oct 2022 – Jun 2023
Master of Digital Marketing
International Business School
Oct 2017 – Mar 2022
Bachelor of Graphic Design
New Bulgarian University

Toolkit

PhotoshopIllustratorInDesignFigmaBannerflow

Selected work · 2026

WORK 2026

Global ad campaigns, a launch campaign around Anthropic’s IPO, a specialist bank and an aesthetics clinic.

01Campaigns · Landing pages · Print

ActivTrades

02PMAX · Email · CRM

ActivTrades × Anthropic

03Digital · Print · Social

StreamBank

04Social identity · Icons

Bellissimo Clinic

01 · Fintech

ActivTrades

ActivTrades is a global online broker founded in 2001. Clients trade forex, stocks, indices, commodities, ETFs and crypto on MetaTrader, TradingView and its own ActivTrader platform. I create the visuals that bring new traders in, across many markets and languages.

Role: Graphic Designer
Deliverables: Ad banners, landing page, email headers, print
Markets: Multi-language

Landing pageSign-up, desktop

Ad banners4:5 · 960×1200 and 1200×1500

Ad banners320×480

EmailsFull email and headbanners

Print & merchRacing edition

02 · Fintech campaign

ActivTrades × Anthropic

A launch campaign for trading Anthropic CFDs around its expected IPO. I designed the Performance Max banners for seven messages in three formats, plus the email headbanners and CRM app tiles. The landing page was a team project with a colleague.

Role: Graphic Designer
Deliverables: PMAX banners, email, CRM app tiles
Landing page: Co-designed with a colleague

PMAX banners7 messages · 1200×1200, 960×1200, 1200×628

“Trade CFDs on Anthropic”

“Anthropic IPO Is Coming”

“Join the Anthropic Waitlist”

“Anthropic CFDs Coming Soon”

“Go Long or Short on Anthropic”

“Get Ready for Anthropic IPO”

“Trade the Claude Maker”

Email headbanners600×151

CRM app tiles2×2, 2×1, 1×1

Landing pageTeam project · co-designed with a colleague

activtrades.com · Anthropic

03 · Banking

StreamBank

StreamBank is a specialist savings and lending bank. It offers bridging loans, commercial mortgages, development finance and savings products. I designed its digital and print visuals around the brand’s fresh green palette and flowing dotted pattern, keeping a serious financial tone that still feels human.

Deliverables: Brand banner, social posts, brochure
Channels: Social, mobile, print
Tagline: “We want to find a way”

Brand banner“We want to find a way”

Social postsLinkedIn and digital

BrochurePrint

04 · Beauty & wellness

Bellissimo Clinic

A calm, premium social identity for an aesthetics clinic. A sage and gold palette, content about treatments such as Botox, lip filler, mesotherapy and SPF, a reward icon set for “Bellissimo coins”, and stories built for interaction with polls and questions.

Deliverables: Brand board, posts, stories, icons
Channel: Instagram
Palette: Sage, sand and gold

Brand boardPalette, layouts, content

Instagram postsTreatments and tips

StoriesPolls, questions, reminders

Motion · 2026

REEL & MOTION

Animated ads for ActivTrades: Performance Max videos, dynamic banners and standard display sizes, each telling its story in under ten seconds.

Reel

Vertical 1080×1920 for social media.

Trade with ActivTrades960×1200

Gold960×1200

Interest rate960×1200

Brand960×1200

Brand1200×1200

Trade Gold1200×1200

Display banners

Shown at their real pixel size, just as they appear on a website.

World’s Markets · 234×600

Trade Oil · 300×600

Trade Oil v2 · 300×600

Selected work · 2024

WORK 2024

Brand identities, e-commerce campaigns and promotional pages.

01Brand identity · Social

Waffles

02Brand · Packaging

FurryFiesta

03Brand · Social · Newsletters

Ebag

04Identity · Landing pages

GO, Neoshare & 1Bet

01 · Food brand

Waffles

A sweet, playful identity built around a flowing script wordmark and a bold “W” monogram. The pink, purple and yellow palette carries from business cards to posters, Instagram and takeaway cups.

Deliverables: Logo, stationery, posters, social, cup

IdentityLogo, monogram, colours

ApplicationsSignage, cards, posters, social, cup

02 · Pet store

FurryFiesta

An online store with food and accessories for every kind of pet. I designed a friendly bone logo, cat and dog food packaging in soft teal, and an Instagram presence full of happy animals.

Deliverables: Logo, packaging, social

Brand & packagingLogo, brief, food bags

Social mediaInstagram

03 · Online grocery

Ebag

Ebag makes shopping for quality food easy, so customers can focus on what matters. On its in-house team I designed brand visuals, social campaigns and email newsletters for product launches and promotions.

Role: Graphic Designer
Deliverables: Brand, social, newsletters

BrandLogo, mission, colours

Social & newslettersCampaigns and emails

04 · Smaller projects

GO, Neoshare & 1Bet

A vivid identity for GO Travel Agency, a webinar landing page and LinkedIn visuals for Neoshare, and a St. Patrick’s Day promotion for 1Bet with desktop and mobile landing pages and Telegram banners.